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Monday 12 March 2012

Let's not divide the market between religious & non-religious!

This is one of those topics which I've blogged on before.........but I'm stepping into it again because it's raising its' head constantly!

 "I am religious........but that was the best service I've ever been to!"

I'm coming to the conclusion more and more, that non-religious and semi-religious ceremonies like the ones I deliver, are nothing at all to do with the debate about religion!  They're about providing a service which celebrates a one-off occasion in a way that captures the essence of personlisation in its truest form.  That's what my ceremonies do........they're all about the person or the couple at the heart of all the emotion!

  • Can you be religious and feel OK about choosing a personalised ceremony? 
  • Can you dip into personalised ceremonies at major points in life's journey and dip back into religion?
  • Can those working in the religious and non-religious industries work side by side on this?
My short answer to any of these questions is yes!

I'm seeing and hearing more and more people, opting for these types of ceremonies - simply because they have the hallmark of being a wonderfully personalised and unique celebration.  They're written completely around the person or the family.  And the person buying the service has total copyright over what's said and what's not said - not the person leading the service!

For me, it's less about dividing the market between religion and non-religion........it's about giving people what they want!  And that's crystal clear for me - people want:

  • A professionally written and delivered ceremony
  • Complete control over the content
  • A unique ceremony that will never be repeated for anyone else!  
  • Someone who will make the 30-40 minute ceremony stand out like no other!
Personal beliefs and values in life are important - I'm not advocating their withdrawal.  

I just have a belief myself, that non-religious ceremonies are nothing to do with whether you're religious or not - they're about choice and celebration on some of the most important days of your life!