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Sunday, 23 October 2011

"Now when you get it - ignore the grammar and punctuation! It's written to be heard and not read........."

Whoever I'm working with on the design of a ceremony or a service, you'll hear me at some point explaining how the draft is likely to look.

This is because I'm preparing them for a piece of writing that is coming through that will at times look odd. It will at various points feel awkward to read...........And I can guarantee that it would fail any academic english language or grammar test! The reason is simple. My ceremonies are written to be 'heard' and not 'read'.

When I'm presenting a service whether that be a funeral, a renewal of vows or perhaps a baby naming ceremony - then the language, pace, tone, punctuation and overall presentation carries just as much weight, if not more sometimes, than the actual written content. Writing to be 'heard' is very different from writing pieces that are to be read and digested. When you're writing to be heard, you're writing for immmediate impact!

In my design work I make more use of language patterns. I systematically hit all of the senses. I speak in colour as well as in 'black and white'. I draw from the past as well as take people into the future. I talk 'big picture' alongside the detail.........and lots more. It all goes to putting together a ceremony that is engaging, interesting and unforgettable.

Your ceremonies are a one off experience. You won't get a second chance to run them again. So make sure you use a celebrant that's experienced in creative writing and presenting. It's the only way to guarantee great design and delivery of your ceremony.

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